March 28, 2023

Microsoft Ads has just launched a solution within the Google Import tool to simplify duplicating your Performance Max campaigns across platforms.

They’ve also started a pilot program for importing Performance max campaigns that aren’t using a Merchant Center. The new experience will import these campaigns as Search campaigns and create Dynamic Search Ads (DSA).

Best practices. Microsoft outlines the following best practices for importing Performance Max campaigns using the Merchant Center.

The following are best practices for importing Performance Max campaigns without Merchant Center.

Use the Google Import Tool. You can access the Google Import Tool here.

Dig deeper. Read the Microsoft blog announcement and access the setup checklist here.

Why we care.

The post Microsoft Performance Max import updates appeared first on Search Engine Land.

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