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I help a small car dealership with their site and noticed that they get a lot of 404 errors because as they sell cars, the pages for those cars get automatically removed.

Is having a lot of 404 errors a bad thing in Google's eyes? If so, what can I do about it?


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You could redirect the pages of the cars that have sold to similar cars rather than just completely removing the page. Or even just edit the page with “Sold but check out our other cars available” onto the web pages .